In today’s business world, one of the most critical elements of competition is the ability to retain existing customers. Merve Özkurt Baş stands out in this area with her global experiences. Through her innovative strategies, she is taking significant steps to prevent customer loss. With deep expertise gained from roles in world giants like American Express, Baş provides companies with a competitive advantage through approaches centered on artificial intelligence and data analytics. The ‘churn management’ solutions developed under her leadership not only enhance customer loyalty but also open the door to sustainable growth in the business world.
Minimizing the Risk of Loss
Merve Özkurt Baş introduces innovative ‘churn management’ strategies aimed at preventing customer loss, drawing from her deep global experiences in the American business world. Taking on significant roles in international arenas like American Express, Baş develops solutions that give her competitors an edge by combining data-driven analyses with the opportunities offered by artificial intelligence. Her strategies are based on the principle of minimizing the risk of loss through early detection of customer behaviors and timely interventions. This approach not only ensures the retention of existing customers but also lays the groundwork for sustainable success in acquiring new customers.
Data Analysis with Artificial Intelligence
Solutions developed using advanced techniques in artificial intelligence and data analytics not only maximize customer satisfaction but also enhance the competitive strength of companies. The innovative customer loss management approach implemented under Merve Özkurt Baş’s leadership inspires other managers and experts in the industry. Baş is always recognized for her forward-looking vision and disciplined work ethic. Her experiences as a Senior Product Manager at American Express provide a global perspective to her projects while playing a pioneering role in the integration of international standards and trends into local applications.
An Inspiration for Young Entrepreneurs
Merve Özkurt Baş stands out not only for her innovative solutions but also for her commitment to national values. She blends her global experiences in a way that serves as an example for Turkey’s young and dynamic entrepreneurs. As one of the representatives of our national pride, she is recognized for her successes both domestically and internationally. This innovative customer loss management strategy heralds a transformation in the industry. The model developed under Merve Özkurt Baş’s leadership opens a new chapter in customer relations while playing a critical role in companies’ long-term success.
Who is Merve Özkurt Baş?
Merve Özkurt Baş graduated from Boğaziçi University with a degree in Chemical Engineering and began her career as a product manager responsible for credit cards at HSBC. During the same period, she completed her MBA at Galatasaray University. Throughout her career, she has had the opportunity to work in significant management positions at multinational companies both in Turkey and the USA, and she currently serves as a senior manager responsible for payment systems at American Express’s New York headquarters.
